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The Colorado Tourism Office recently approved Visit Greeley to participate in the Reimagine Destinations Program through June 2023.

The Reimagine Destinations Program is a new industry offering funded by a CARES Act Recovery Assistance grant to advance projects that foster the long-term resilience of the Colorado tourism industry.

Program objectives include:

  • enhancing collaboration between state and local tourism leaders
  • fostering alignment on local priorities to advance tourism
  • implementing innovative tourism projects.

As a participant in the program, Visit Greeley will receive a destination assessment, a full-day community visioning and action planning workshop, 100 hours of free consulting to advance priority tourism projects, and a $20,000 creative asset production shoot.

Visit Greeley will also assemble a core team of local tourism leaders to assist in designing and delivering the full-day visioning and action-planning workshop this fall.

The Reimagine Destinations Program is the second and final offering available for Colorado destination organizations as part of the CARES Act Recovery Assistance grant.

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